Mission

At Purelaye Distinctive Eyewear, our mission is simple, seriously hip frames at seriously hip prices. The seriously hip is a growing campaign of funky individuals who speak the language of style, vintage, and class. This group is never trendy but forward-thinking, they resist flashy but are often radical. They are seen as non-conformists, to whom style is an attitude, reflected in the smallest details, like eyewear! For 2 years Purelaye has been a pioneer in the industry, hand picking the best and funkiest styles to frame your individuality at a cost that doesn’t break the bank. We want you to know that when you buy from Purelaye you are joining a movement.  Together, we are framing the revolution that style shouldn’t come at a compromise to budget.

We support your right to discover new contemporary styles in all your favorite colors whenever you feel like it and even recycle a few vintage ones. With over 2,000+ frames in stock we provide an opportunity for you to change your frames as much as the weather does, without sacrificing quality. For us, this means picking the very best materials like high quality injection mold plastics and acetate, impact resistant lenses, full UV 400 protection for our sunglasses and sunglass readers, and high caliber optical lenses for our optical readers. This quality comes at a steal with some of the lowest prices in the market, comparable to competitors selling at $19-$200.

Bio

Founded in 2023 on the principle that looking chic shouldn’t break the bank, Purelaye has become a  leader in fashion forward eyewear. Eclectic styles and bright colors are a focal point in every collection and a devotion to quality is evident in all of our products. Purelaye is named after our CEO/Founder, who fell into the industry when he purchased a 2019’s collection of Japanese sunglasses and decided to create a brand that gave the people what they wanted—cool shades. He travelled to Italy, France and eventually China, sourcing plastics and quickly beginning his journey in fashion eyewear. More than 4 years later, Purelaye  is still being innovative and daring to remain affordable.

Where to Buy

You can find our reading glasses and sunglasses in retail stores across all 50 states and in over 30 countries internationally.

Purelaye Limited, 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ